Make Every Appointment Worth More
One Appointment. More Ways to Win.
You paid for the lead. You paid for the appointment. You paid to put your best rep in that living room.
Why should one yes-or-no decision determine all the revenue you get from that opportunity?
Gutter protection is already proven at scale. The open question is whether your business has more than one way to turn an opportunity you already paid for into revenue.
in revenue a year
And that's just one piece of the Matrix.
Revenue's on the screen. We model your profit margins on the call.
Email me my preview →One Customer. More Selling Moments.
Wherever your business already touches the homeowner, gutter protection opens another door.
At the original sale.
Your rep already has their attention, so add it while you're in the room.
When the primary project doesn't close.
Give the "no" a smaller, easier path to yes.
Back to your customer base.
A seasonal reason to call the people who already trust you.
On a future visit: install, service, warranty, or the next project.
You're back in the home, so the opportunity's back on the table.
Different moments. One thing in common: you already paid to create the relationship.
Gutters clog, overflow or ice up depending on the season, so your team always has a reason to raise it, on a customer you already paid to reach. Use the moments that fit your model.
That's the MicroMesh Monetization Matrix: one lead you already paid for, made to produce more than one sale.
Already sell gutter protection? Good.
This isn't about adding another category. It's about giving the category you already sell a stronger value story, more selling moments, and a system that's harder to compare on price, which can improve your margins.
Another Selling Moment Only Pays If Your Rep Knows How to Win With the Product
Most homeowners know when gutters clog, overflow, or ice up. What they don't know is what makes one gutter guard keep performing long after installation while another doesn't.
Your company has to make the same judgment before your rep ever presents one.
Give your rep a better set of criteria, and the conversation moves past price.
So what should any gutter guard have to prove?
How does debris keep moving instead of settling in?
How does heavy rain still get in when it's pouring?
How does the surface stay open, season after season?
How does it hold off moss and algae?
How does the install protect the roof edge instead of risking it?
Those Are the Questions AEGIS 5X™ Was Built to Answer
AEGIS 5X is the proprietary five-part feature system found only in the premium gutter guards manufactured by MicroMeshGutterGuards.com®.
Five common failure points. Five engineered answers your rep can show, not just say.
PitchPerfect™
How does debris keep moving instead of settling in?
Your roof already sheds debris on every storm, because every inch of it is pitched. Lay a guard flat over the gutter and you build a shelf, a place for leaves and grit to stop and sit. PitchPerfect sets the guard like your roof's angle, so gravity, runoff, and wind keep moving debris off the edge. The roof does the work. The guard stays out of the way.
No other gutter guards give your rep this same AEGIS 5X story, an exclusive five-part story built around the failure points homeowners don't know to look for until your rep shows them.
See It Do the Work
Your rep doesn't argue about water. They run it… right after having the homeowner grind lots of fresh pepper onto the mesh.
The water goes through. The pepper doesn't.
Watch the test your rep could do in the home
A brochure can't do this. Watch it happen.
You can buy a commodity gutter guard almost anywhere. What you can't buy there is the AEGIS 5X story, the differentiation, and the sales system around it.
Built to Slide Into the Business You Already Have
This doesn't ask you to rebuild your organization. You already have the leads, reps, appointments, customer conversations, and customer base.
For exterior remodelers, pair AEGIS 5X-powered gutter protection with the roof, siding, or window work you already sell, and name the package. Your rep now sells one complete exterior protection system, not separate products plus an accessory. More differentiation, stronger value, less head-to-head price comparison with the guy down the street.
If exterior work isn't your primary line, gutter protection stands on its own: a premium, one-day install for the appointments and customers you already own. Already run a one-day model, like baths or floors? It's the next one-day line, built to fit how you already work.
Keep the machine you already built. Give it another way to produce revenue.
Why Operators Trust It
This isn't theory. Operators who run high-volume, in-home sales are already doing it.
James Freeman, CEO, PJ Fitzpatrick
“One of the really nice benefits of Klean Gutter is that it's a fast cash cycle for us.”
“We have virtually no warranty work that's resulting from these installations.”
Windowrama · Michael Hoitt
“We just added MasterShield. It's a gutter protection system.”
Said from the Qualified Remodeler stage. Windowrama is a 47-year Northeast window and door company (20+ showrooms), and its move into gutter protection was led by an executive who came from one of the largest players in the category.
And the sign the trust is real: they put it on their own homes, and their people put it on theirs.
▶ Watch the operator storyThe Evidence Behind It
Premium revenue only lasts if the product keeps performing after the sale.
- Approved for installation by five major shingle manufacturers: GAF · CertainTeed · Owens Corning · IKO · Malarkey.
- Over 10,000,000 feet installed.
- 75,000+ homes protected.
- 0.009% warranty claim rate.
- 17+ patents, insured by IPISC.
- All metal: copper, stainless, aluminum.
- Passed the Assured Testing Services ASTM B117 salt-spray test.
No one else in this category insures their patents. We do. The technology is the business, and it stays exclusive to the operators who carry it.
And we back the whole thing with the Sleep at Night Guarantee.
Your phone won't ring every time it rains with 50-plus unhappy homeowners, even years after the install. Sell it honestly, put it up right, and the callbacks just don't come. You keep the margins you started with, and you sleep well at night. That's the guarantee.
And if it turns out this just isn't your thing? No harm, no foul. If that first order isn't moving the way we both hoped after six months, we'll roll up our sleeves and help you sell through it, or we shake hands and part as friends. Either way, you come out whole.
You Don't Have to Figure Out the Rollout Yourself
Here's what adding it actually looks like:
- Product & brand: MasterShield, Klean Gutter, or your own private label.
- Rep orientation: one working session gives your team the AEGIS 5X story without changing the sales methodology they already use.
- Installer support: hands-on training at our warehouse using working displays of the most common installation methods.
- Ongoing help: twice-weekly installer clinics for questions and troubleshooting, plus real-time phone support when someone needs help from the job site.
- Launch support: if you want us beside you on the first jobs, we'll be there.
- Selling-moment mapping: we pinpoint where it drops into the customer relationships you already own.
- Fulfillment your way: ship to your branch or straight to your installers, with no new storage or distribution to build.
“They've just been a great support system.”
James Freeman, CEO, PJ Fitzpatrick
Start small if you want to. Launch in one market. Put the product through your own sales process. Get installers comfortable. See what the numbers look like before you expand. Then scale what earns the right to scale.
This Works Best for Operators Who Already Think This Way
- You pay to put reps in homeowners' homes.
- You sell premium home-improvement projects.
- You already own customer relationships and selling moments.
- You want another revenue path without building another acquisition engine.
- You want a differentiated product with a value story your reps can use.
And if you already run a one-day model, like one-day baths or one-day floors, this isn't a new strategy. It's the one you already run, on one more line.
If lowest unit cost is the only thing driving the decision, this probably isn't the fit.
If those five describe your business, there's only one question left.
See What One More Selling Moment Is Worth
Run your own numbers, then book the 20-minute working session.